AI Jewelry Design for Wholesalers: BOM, Catalogs, and Trade Buyer Presentations

Wholesale jewelry works differently from retail custom work. You are not designing one piece for one client. You are designing a collection — often hundreds of SKUs — that needs to be priced, presented, and ordered by buyers who will see it at a trade show or in a digital catalog, make decisions across the full range in a single sitting, and place orders based on what they see.

The workflow demands are different. Speed of production matters more because the design-to-market window is tight. Pricing has to be in the catalog, not in a separate spreadsheet someone emails later. The presentation has to be professional enough to stand up in a buyer meeting without additional polish. And access control matters because you are showing different buyers different price tiers and you do not want one buyer seeing another's terms.

Here is how wholesalers use Studio to run this process end to end.

Generating the collection at scale

The starting point for most wholesale collections is volume. A seasonal line might need eighty to a hundred and fifty SKUs across rings, necklaces, earrings, and bracelets, across multiple metal types and stone options.

Agent Mode handles the creative generation phase efficiently. Write the collection brief once — the aesthetic direction, the metal and stone palette, the price positioning — set the categories and the number of variations, and submit. The agent runs the generation as a background job while the design team works on other things. The results are in the library when they come back.

For collections with a highly structured SKU matrix — specific stone shapes across specific sizes across specific metal types — Bulk CSV Jobs are the right tool. The SKU list comes out of the ERP or planning spreadsheet with descriptions already attached. Upload it, specify image generation, and Studio works through every row. Each output lands in the library tagged with its SKU, ready for review.

Pricing every SKU before the catalog

Wholesale buyers need to see pricing in the catalog. Leaving price fields empty or sending a separate rate card creates friction in the buying process and slows order commitment.

Studio's AI Pricing Estimation gives a per-design cost breakdown from the render alone — metal weight, stone specs, calculated total. For a large batch, this is a fast way to get initial pricing across the full collection. Run the estimate on each project, review the breakdowns, and confirm or adjust the fields that matter.

The organization's Price Book sets the gem rates that feed every estimate automatically. Set the rates once — per-carat pricing by stone type, shape, color, and clarity — and every pricing estimate across the entire collection uses the same assumptions. Consistent pricing across hundreds of SKUs without recalculating each one manually.

For SKUs where pricing needs to be exact — hero pieces, high-value items, anything with a complex stone arrangement — open the Pricing Manager and manually confirm the fields from your production house's specifications. Verified pricing feeds back into future AI generations for that project, keeping any further iterations cost-aware.

Building the buyer catalog

Once the collection is priced and approved internally, it goes into Catalogs for buyer presentation.

Most wholesalers organize Catalogs by category or by buyer tier. A rings catalog, a necklaces catalog, an earrings catalog — or a core line catalog and a premium line catalog if pricing tiers vary. Add projects to each Catalog from the File menu or by pasting project URLs directly into the Catalog grid. The Suggested Projects feature surfaces visually similar designs from the library to fill any gaps, so curating a complete catalog from a large batch generation is faster than selecting each piece individually.

Configure the Deck for buyer use: single product per slide or a small grid depending on the collection size, with product title, description, total price, diamond weight, and metal weight all turned on. SKU visible. This is the information a buyer needs to place an order from a presentation.

Presenting to buyers without attachments

For digital buyer meetings, the external share link is the right tool. Create a named link for each buyer and send it. The buyer opens the Deck in their browser with no account required, annotates designs they are interested in or want to discuss, and the feedback lands in the Activity Feed immediately.

For buyers who need to show the catalog internally before placing an order, the PPTX export gives them an editable file they can take into their own systems. Each slide is formatted correctly with product images, specs, and pricing. They can annotate their internal copy and come back with a consolidated order.

For trade shows and in-person meetings, the PDF path produces a clean printed catalog. Configure the Deck, print to PDF, and bring physical copies to the booth. The same catalog that serves the digital meeting serves the trade show floor without any reformatting.

Per-buyer access control

Different buyers often see different terms. A volume buyer gets one price tier. A new account gets another. A key account gets early access to the full line before smaller accounts.

Named external share links handle this cleanly. Each buyer gets their own link, scoped to the Catalog configured for their tier. Revoke any link independently when access should end. A buyer whose account closes does not need to be removed from any system — just revoke their link.

For buyers who need ongoing access across multiple seasons, named collaborator access at the Catalog level gives them a persistent login view without exposing the broader Studio organization. They see their Catalog and the designs in it, nothing else.

The trade show workflow specifically

Trade shows have a compressed timeline. Buyers walk up, they have ten minutes, they need to make a decision.

The Deck in live presentation mode is the right tool for booth presentations. Open it on a screen, walk through the slides, and leave annotation-enabled links with interested buyers so they can review again after the show and leave feedback before the order window closes. The Activity Feed consolidates all post-show buyer responses in one place.

For busy booth periods, having the Catalog link ready on a QR code that buyers can scan and open on their own phone extends the presentation window beyond the booth conversation itself. They browse the full collection at their own pace on the train back to their office, annotate what they want, and the orders come in without another follow-up call.